Formas LLC
Simon Barrell - Managing Director
Simon Barrell has spent 16 years marketing financial information products and in international management roles. He also has sales, product management, technical project management, customer support, and training experience from diverse assignments during his career at Reuters.

While studying for a degree in Business Studies, Mr. Barrell worked in the marketing department at FPT Industries Ltd. (a UK aerospace component manufacturer) and for a sales team at IBM UK in London. In 1987 he joined Reuters' prestigious Graduate Training Program, and early responsibilities included the launch of numerous 3rd Party Specialist products and Reuters news services.

Based in Stockholm as Technical Project Executive he successfully implemented new ticker feeds for the Scandinavian stock exchanges. Moving back to London he held positions in London managing client training and customer support helpdesks.

In 1993 Mr. Barrell accepted a challenge to be Marketing Executive for Chile, Peru & Bolivia. Throughout the past decade he made significant contributions to the growth of Latin America into a $100 million business. Part of the management team, he ran Marketing in the Southern Region (1994-1998), was also Country Manager Peru (1997-1998), Marketing Director Latina Region (1999-2001) and finally moved to New York, as VP Marketing. Mr. Barrell was the architect of many regional services and tailored international transaction products that generated tens of millions of dollars in new revenues for the region.

Keynote speaker at an industry conference on Collaboration in Monterrey, Mexico in 2002. He has presented on marketing and financial information services to courses at universities in Argentina and Peru, and has offered numerous interviews for leading regional newspapers, business magazines and financial radio shows.

Mr. Barrell has a Master of Science in Direct & Interactive Marketing from New York University, and a BA (Hons) in Business Studies from Bristol Polytechnic. He is fluent in Spanish and French.

Contact Us
Join Us
Click here to download a brief Powerpoint presentation introducing FORMAS